You’ve been there multiple times over the years. Starting over. Again. Time to be good and eat perfectly. Get back on track. Stick to the plan. Again.

You start with such enthusiasm, telling yourself you can do it this time. You take snacks to work which are allowed and promise yourself not to eat anything which you shouldn’t. You’re going to give it 100%.

So you eat the ‘good’ food and say no to the ‘bad’ food, feeling quite proud of yourself for the first few days

But then for some unknown reason you hit a wall. You are thinking about food constantly. You can’t turn the goddamn thoughts off. All you want it food you can’t have.

Then in the blink of an eye, you are wrist deep in a tub of ice cream sitting on the sofa that evening wondering what the hell happened. Feeling like a complete failure (again), you tell yourself you’ll start over tomorrow.

Except the same thing happens and no matter what you do, food has control over you.

It’s constantly in your thoughts. It’s become an obsession. A compulsion.

“I’m tired of constantly thinking about food and my weight.

I don’t want it to control me anymore!”

Does it really have to be that way?

Is there no other option apart from the ‘all or nothing’ approach?

Do you really have to find bucket loads of willpower, nail the kitchen cupboards shut and stop living your life incase you accidentally eat the entire buffet at the party you were invited to, just so you don’t lose control around food and binge?

And even then how do you enjoy food without guilt and shame when that’s all you’ve known for years, if not decades??

Let me ask you something gorgeous…

Picture this scene. You’re on the sofa after a pretty stressful day at work and despite having tried so hard to ‘be good’ all day and even having a salad for lunch, something snaps and you find yourself with one hand in a packet of biscuits and the other scooping out ice-cream.

Your inner dialogue going something like this ‘OMG what am I doing?? I’ve been so good today! Oh sod it. I’ll start again tomorrow.’

And in that moment no amount of THINKING will get you out of the biscuit/ice cream binge which ensues.

Am I right??

(that’s a rhetorical question by the way as of course I am. Been there too. Read the book and worn the darn t-shirt!)

Changing our thought patterns can be really powerful with some habits and behaviors but when it comes to addictive eating, binge eating and over eating, it’s not going to work because of one significant reason.

It’s EMOTION which is driving the eating and NOT thoughts so no amount of thinking will change that. In order to change the circuits in the mind and create a different response to grabbing ice-cream because you feel stressed, you’ve got to learn to change your emotional state without the need for food.

So whenever you are stressed you are able to deal with that and food is not needed or required.

You’re not a newbie to the diet world are you? You’re done them all from the fads to the mainstream ones, you’ve been on and off the diet wagon for a long time.

You’re a smart woman so let me ask you something. How’s all that been working out for you?

Sure you’ve had periods when you lost all the weight and everyone said you looked fabulous and you felt it but before long, you stopped counting your calories, tracking your intake and working out nearly everyday after work and went right back where you started feeling like the biggest failure ever.

Let me tell you something which, when I was a food obsessive yo yo dieting sugar addict I didn’t know. This was and is never about the food. Sure the diet industry wants you to believe it is but it’s not.
Following a food plan or jumping on another diet wagon will never give you the freedom you crave as they aren’t going to help. In fact they are potentially causing your addictive eating in the first place.

I’m Rachel Foy, founder of Soul Fed Woman, podcast host and the author of The Hungry Soul. I’m a Food Addiction Therapist and an Eating Psychology Coach and it wasn’t that long ago that I was also obsessed about food, hated my body and was constantly on and off diets. I felt lost, unsatisfied with everything and really wanted to feel so much happier and confident.

Back in 2004, I had reached the peak of my own dysfunctional relationship with food and my body and I remember sat on the floor of my apartment, having inhaled an entire box of chocolate breakfast cereal, crying my eyes out, just wishing it would all stop.

The obsession, the calorie counting, the guilt, the fear, the panic, the anxiety, the dieting.  All of it. I wanted a way out of this destructive cycle I had been in for around 14 years.

Fast forward some years later and I finally found my food freedom. I stopped binging and calorie counting, my body hatred dissolved and I found peace with who I was (cellulite, stretch marks and wobbly bits included.) Today I no longer obsess or count calories. I can’t remember the last time I binged. I have no idea what I weigh even during and after my two pregnancies.  I adore cake and sometimes have it for breakfast and I never ever feel guilty about anything I choose to eat.

I’ve trained and studied with some of the leading experts in their fields in order to facilitate the greatest level of transformation and freedom possible for everyone I work with.

There is nothing I love more than helping a woman open her eyes to what is really going on underneath her addictive eating and then giving her the tools to change it. Giving her hope that change is possible, even if she’s never experienced it yet. Helping her see her own strength and inner power.

MODULE 1

In our first week together we will be starting by looking at your current relationship with food so we know where we’re starting and where you want it to be in the near future. We’ll then be working on something which is crucial for change to occur and that’s belief.

Jumping in with both feet, I’ll be showing you some of the most powerful mindset techniques you can start using to address the fear, overwhelm and even doubt of starting this journey and learning how to simply let that fear go and ramp up belief in yourself and the process!

MODULE 2

This week we’ll be looking at the truth of what’s going on. Exploring your current struggles with food and where they actually came from and how we can start to change, reprogram and reframe it all so you can move past the beliefs which have kept your stuck for years.

As the name suggests this is often a big eye opener for the program members as it really helps them see things in a completely different light.

MODULE 3

Diets are everywhere and I’m guessing you are inexperienced diet junkie yourself (just like I used to be!). So in this week let’s delve into the myths about dieting as I help to show you by reframing and changing those beliefs you can start to rediscover your food freedom.

I also am going to teach you how to quieten the diet gremlin which will be shouting for your attention as you move away from diet culture. By the time you’ve put into practice this week, you’ll be feeling so much freer of diet thoughts and obsessed food thinking. Yes!

MODULE 4

Arguably this is a topic which you may struggle with to begin with (that’s totally normal!) so I want to show you how changing a few things and focusing your thoughts in a different way can make a huge positive impact when it comes to body insecurities.

We will discuss why body neutrality is the way forward rather than body acceptance and body love (and why personally I’m not a fan of the body love movement) and we’ll also look at exercise, self care and ways on improving body confidence

MODULE 5

Such a fascinating topic to explore this week as we look at how our emotions affect our eating. I am going to show you how food and feelings are so closely connected that they cannot be ignored but most importantly what to do about it.

We will also be addressing emotional eating and binging and what you can do surprisingly easily to take your power back around this behaviour.

MODULE 5.1 (optional)

This is an optional module for any of our members who have recognised that anxiety is one of their biggest emotions triggers. In this module there are exercises and tools showing you how to navigate anxiety so that it no longer triggers you to run to food as a way of calming yourself down.

MODULE 6

Often binge eating, food obsession and body insecurities stem from events, incidents and even trauma we’ve experienced in the past. This week is a very signifiant one as I’ll be guiding you to do some self exploration work around your own undigested stories to identify anything which may still have power over you.

MODULE 7

Food is a symbolic substitute for so many things which we will delve in to during this week. We often blame our dissatisfaction in life on our bodies and our lack of willpower around food.

This week I am going to start helping you explore the real you underneath those layers of conditioning, stories and body insecurities. What does she want? Why might she be afraid to shine and step into alignment with her true self?

MODULE 8

Nourishing our soul is fundamental for food freedom. It’s not just our bodes which need nourishing after all! The final module is to help set you up for permanent change.

I want to help you learn how to stop people pleasing by addressing and creating healthy boundaries (whilst knowing the difference between boundaries and barriers)  You also get tools to help you shift your mind away from having food rules in the future and being tempted to return back to the diet culture.