You may already know or you may be wanting to pivot/upgrade. Your marketing starts here. Knowing WHO you are here to help and ultimately WHAT they are looking for

Human psychology is important in this part. Knowing your WHO helps you to build out the journey they will be desiring to go on that helps them say ‘yes’ to working with you

In this part you’ll be creating your unique signatire offer (and possibly metholody where appropriate.) Although you are free to choose what kind of offer you want to create, I do encourage you to think of a scalable group program (possibly with 1:1) support OR a high ticket 1:1 offer.

Pricing is NOT simply picking a number out of the air or looking at what others charge. You’ll go through the process of pricing your own offer in a way that makes sense to your audience and allows you to be paid what your knowledge and expertise is worth to someone

Validating an idea is one thing we like to do within The Health Business Academy so you’ll be shown how to do that along with pre-selling the offer (without having created anything for it at this point!)

Marketing that speaks directly to the heart and soul of your ideal clients requires you to speak your truth. No excuses. No watered down opinions. I’ll show you how to FULLY allow yourself and give yourself permission to do that

Your content creation will feel like a breath of fresh air. A REALLY simple 3 step process that allows you to know EXACTLY what your ideal soul client is wanting and needing to hear from you so they feel safe enough to want to work with you.

Delving into HOW you say things in your copy and also WHO you are talking to. Even though this is a really subtle topic, it makes a HUGE difference in WHO you sttarct through your marketing and ultimately how many people want to work with you!

Content is one of the marketing vehicles and too many experts get far too overwhelmed. Let me simplify the WHOLE THING for you. In this modeul you’ll find ideas, structures, templates and more to make your life easier so you can spend more time working with your clients rather than faffing aroung writing a Facebook post!

An extension from the previous module. You’ll get my processes and frameworks for creating the different types of content that forms your marketing for your signature offer. And the best bit? A lot of what you’ll learn in this odule allows you to ‘recycle’ and ‘repurpose’ your content once created!

I’m not a copywriting and you don’t need to be one either. You’ll learn some SIMPLE yet powerful tips whwn it comes to getting better at copy writing in this module.

Let’s start by shifting your beliefs and perceptions of selling. By the end of the this module, you’ll be chomping at the bit ready to sell, sell, sell!!

How to book people onto clarity/discovery calls who may be interested in your signature offer.

How to add pre-screening into your content/copy so that ONLY pre-qualified people are reaching out to you

One of my favourite ways to sell is by invitation. You’ll learn a really simple process of how to do this for yourself

The Expert Content Event I created for my binge eating business (Soul Fed Woman®) has brought in 6+ figures in revenue since using it. Every month I reopen it for people to join and it converts HIGHER than anything else I’ve every tried. You’ll be creating your own. This is a PRICELESS asset for your business!

Lauching gets to be SIMPLE. I’ll break down the 4 stages of lauching from what each stage requires for content to what each stage requires for mindset!