Private Binge Eating Therapy and Coaching with Rachel Foy
binge eating coaching how to stop overeating weightloss

Break free from the shackles of diet culture and food obsession

to become a normal eater in 4 months

Hi gorgeous! You tired of diet culture shackling you down, telling you what to eat, and robbing you of the joy of life? Ready to tell it to take a hike and reclaim your food freedom? Then you’re in the right place.
Do any of these sound familiar?

  • Going around in circles trying to be “good” with food, only to find yourself falling off the wagon and beating yourself up because of it?
  • Believing that losing weight and/or having a normal relationship with food would truly make you happy—and that’s all you want—yet feeling unsatisfied and unfulfilled most of the time?
  • Feeling overwhelmed, confused, and like a complete failure when it comes to food. You know what to do but can’t seem to do it, triggering worry, anxiety, and panic?

If you nodded to any of these, keep reading. We’ve got work to do, and you’re not alone.

Introducing ‘ReWire Your Weight Private Coaching’: Your Roadmap to food freedom

Are you ready to stop just managing symptoms and start making real, lasting change?

Our 4 month personal coaching program combines the powerful techniques of Belief ReWiring with practical Eating Psychology Coaching to offer a comprehensive solution that addresses the root cause of your food struggles.


At the heart of lasting change lies a powerful duo: our beliefs and our behaviors. “Belief & Behavior Rewiring” is a revolutionary approach designed to transform your relationship with food from the inside out. This methodology is built on the understanding that your eating habits are not just about food—they’re about the stories you tell yourself and the automatic behaviors you’ve learned over time.

Your beliefs about yourself, about food, and about your ability to change shape every aspect of your eating habits. “Belief & Behavior Rewiring” starts with the mind to identify and reshape these core beliefs. By reprogramming the subconscious, we create a mindset where healthy choices become natural and effortless. “Belief & Behavior Rewiring” doesn’t stop at insight. We delve into the practical, everyday behaviors that make up your eating habits. Through personalised strategies and supportive guidance, you’ll learn to build new habits that align with your goals and your newfound mindset. From mindful eating to managing cravings, we’ll rewrite the script on how you interact with food.

And don’t you worry – you are in safe hands. I’ve honed this process through extensive training with some of the brightest minds in the industry and over 12 years of working with clients to ensure you’re not just changing on the surface; you’re evolving deep inside too.


Eating Psychology Coaching complements this by focusing on the behavioral and cognitive aspects of eating. It provides practical strategies for managing emotional triggers, breaking unhealthy patterns, and building a positive relationship with food.

When used together, these approaches not only tackle the underlying mental and emotional blocks but also equip you with the actionable tools you need for sustainable change.

This holistic strategy is what helps you transition from disordered eating habits to a healthy and normal relationship with food.

I cannot put into words how powerful that session was. I feel like I’ve let go of decades of baggage. I genuinely feel lighter like a weight has been lifted.


Before my Belief ReWiring sessions I felt like I was trapped in a cycle I couldn’t understand. But just one session shifted something! I felt heard, understood, and most importantly, empowered to make real changes. It’s not just about food—it’s about understanding yourself on a deeper level. I’m so grateful I did this for myself



What percentage of your daily thoughts ABOUT FOOD are the same

How many times more powerful the subconscious is to the conscious


What percentage of your conscious mind you use daily

Belief ReWiring incorporates:

Clinical Hypnotherapy
Matrix reImprinting
Quantum Holographic Echo Healing®
Brain Working Recursive Therapy® (BWRT)
Timeline Therapy
Clear Energy Therapy®

If you’re struggling with binge eating and food obsession, Belief ReWiring offers a clinically informed, neuroscience-based approach tailored to create lasting transformation. This method doesn’t merely address the symptoms; it goes far deeper, delving into the recesses of your subconscious to unearth the root causes of your limiting beliefs and behaviors related to food.

Through the employment of evidence-based therapy techniques, Belief ReWiring works to resolve, heal, and liberate you from these subconscious constraints, enabling a healthier relationship with food. Why I work with Belief ReWiring over other methods? The answer lies in its unique focus on the subconscious—the foundational layer where true transformation occurs. By accessing and altering these deep-seated beliefs, we can achieve sustainable breakthroughs that provide enduring relief from binge eating and food obsession. This allows for a comprehensive reconditioning of your relationship with food, granting you the freedom to live a balanced and fulfilling life.

What you’ll gain from ReWire Your Weight Private Coaching

Understanding Your Food Relationship

Gain clarity on why you’ve struggled with food and why traditional methods like willpower, discipline, and self-control have failed you in the past.

Disrupt the Status Quo

You’ll learn to identify and call out the ineffective habits and mindsets that have been keeping you stuck. It’s time to shake things up!

Reclaim Your Power Around Food

Embark on a transformative journey that arms you with practical tools and deep insights, enabling you to reclaim your power and freedom around food

Hi gorgeous!! I’m Rachel.

So what do you need to know about me? Well I’m an anti-diet culture and anti-bullshit advocate. And I’m a binge eating therapist, eating psychology coach and subconscious mind expert who broke free from the tyrannical rules of calorie-counting, binge-eating and soul-sucking diets and now arms others to do the same! I’m truly delighted that you are here and reading this. Your relationship with food can change, I promise!


With over 12 years of experience both in the UK and Dubai, Rachel is not like others working in this field. She holds qualifications as a clinical and cognitive hypnotherapist, nutritional therapist, homeopath, Clear Energy Therapy® and is a certified NLP, EFT + BWRT practitioner. But her qualifications aren’t the only thing that sets her apart. Rachel is the internationally acclaimed author of ‘The Hungry Soul,’ a podcast host, and a passionate speaker on topics like food dysfunction, diet culture, and female empowerment. She’s been featured in local and national press, including TV appearances. Most importantly, she understands your struggle intimately. Rachel has fought her own battles with binge eating and yo-yo dieting. She’s not just someone who talks the talk; she’s walked the walk.

Here’s What You Get When You Join My ReWire Your Weight Private Coaching

An initial ‘Relationship To Food’ assessment

  • Before we jump into the program, this comprehensive questionnaire helps tailor your experience from the get-go. By identify the most significant issues, problems and subconscious beliefs that are causing binge eating, emotional eating and food obsession, we can identify the obstacles holding you back. This initial assessment paints a detailed picture of your mindset and current behaviors, enabling us to create a custom plan that works for you—even on your worst days.

Initial 60-Minute Deep Dive Session

  • Kick off your transformation with an intensive initial session. This allows us to lay down a solid foundation for change so we know exactly what we are working on together

7 x 50-Minute 1:1 Coaching Sessions

  • These targeted sessions are where the magic happens. Through consistent 1:1 coaching, you’ll gain new perspectives, tools, and confidence to navigate your relationship with food and yourself

Unlimited Voice Coaching (Monday to Friday)

  • THIS IS EVERYTHING! Between sessions, questions and challenges will arise. Having access to a trusted guide during those moments means you’re never left in the dark and your progress remains uninterrupted. my private clients get access to an app to use with me

1 x Personalised Self-Hypnosis MP3

  • Custom-tailored to your unique needs, this MP3 acts as your go-to resource for reinforcement. Whether it’s combating urges or reinforcing new healthy habits, you’ve got an always-available asset in your corner.

Customised Worksheets When Required

  • Ever tried to fit a square peg into a round hole? One-size-fits-all rarely works when it comes to personal transformation. These custom worksheets are designed to fit you, helping you internalize the lessons in a way that makes sense to your unique situation.

Check-Ins for Accountability

  • Progress isn’t always linear. These weekly check-ins serve as essential touchpoints to discuss triumphs, challenges, and next steps, ensuring that you stay on track and motivated throughout your journey.

Personalised Homework and Tasks

  • Tailored homework and tasks make sure that you’re not just absorbing information but actively applying what you’ve learned to your day-to-day life. It’s the difference between knowledge and wisdom.

Lifetime access to The ReWire Your Weight digital program (Value £500)

  • 6 modules where you get into the nitty-gritty of eating psychology, from understanding your relationship with food to learning actionable strategies for sustainable change.


Access to group calls for 8 weeks (OPTIONAL)

  • Alternate months I run an 8 week group program with weekly group Zoom calls. As a private client you are more than welcome to join those group calls for 8 weeks for additional support, connection and community. (Value $500)

Your Investment

$2,300 or $630/month x 4

(Prices Valid as of May 1st 2024

– payment can also be made in £ or euros based on current exchange rate)

Ready for Real Change? Let’s Make Peace with Food Together in This Comprehensive 4-Month Program.

Apply Now to Start Your Transformation!

Private client Suitability

Ideal for You If:

  • You’re fed up with fad diets and quick fixes, and you’re now ready for lasting peace with food.
  • You’re eager to dive deep into improving not just what you eat but how you feel about your body.
  • You no longer want the scale to dictate your mood or self-worth, and you’re seeking more meaningful metrics of success.
  • Having ‘trigger foods’ in your kitchen without spiraling into a binge feels like a dream you’re ready to make a reality.
  • You’re keen on learning the art of honoring your hunger cues and respecting when you’re full.
  • Skipping meals is an old habit you’re committed to breaking, opting for consistent and satisfying nourishment instead.
  • You’re really looking for a support system that offers both accountability and guidance for a lasting transformation in your relationship with food.

Real PEOPLE, Real Results: Case Studies from ‘Beyond The Plate’ Clients

Case Study: Sarah, 35 – Breaking Free from the Yo-Yo

Initial Problem:

Sarah, a 35-year-old marketing executive, came to the program feeling lost and burdened. She was a serial yo-yo dieter and faced challenges with emotional eating. Her weekdays consisted of restricted eating and intense workouts, but by the weekend, the emotional toll would result in binge eating. Sarah described her relationship with food as a “never-ending, self-destructive cycle.”

The Program Experience:

Sarah enrolled in the 4-Month “Beyond The Plate” program and was really open to the Belief ReWiring and Eating Psychology Coaching sessions. The initial “Relationship To Food Assessment” revealed deeply ingrained beliefs around body image and success, setting the stage for targeted interventions. Through the 1:1 coaching sessions, Sarah identified her emotional triggers and worked on rewiring her self-limiting beliefs. The customised worksheets and homework assignments forced her to confront these issues head-on, while weekly check-ins kept her accountable.

The Transformation:

Today, Sarah has a transformed relationship with food and herself. She no longer views food as the enemy or uses it to cope with her emotional ups and downs. She has identified healthier coping mechanisms and created a balanced eating routine that doesn’t require the crutch of dieting. Although weight loss was not the focus of any of it, her body did release some excess and what’s more important is that she’s gained a sense of control and empowerment around food that she never thought possible. The anxiety and guilt that used to accompany eating have dissipated, replaced by a newfound sense of peace and fulfillment.

Key Takeaways:

  • Sarah broke free from the binge-eat-guilt cycle that had plagued her for years.
  • She gained actionable tools to deal with emotional triggers effectively.
  • Sarah shed the emotional weight that had been affecting her overall well-being.

Case Study: Emily, 52 – The Scale Doesn’t Define Me Anymore

Initial Problem:

Emily, a 52-year-old teacher, was convinced that weight loss was the magic key to unlock happiness and fulfillment she was missing in her life. This belief made her engage in extreme diets and punishing workout regimes, only to feel disappointed, unfulfilled, and trapped in a cycle of negative self-talk. Her self-worth was tightly bound to the number on the scale, and it consumed her daily thoughts and actions.

The Program Experience:

Drawn to the promise of a holistic solution, Emily enrolled in the 4-Month “Beyond The Plate” program. Her “Relationship To Food Assessment” showed that her self-worth and identity were deeply connected to her physical appearance, which became the focal point of her personalised coaching sessions. Through intensive 1:1 coaching, Emily was introduced to the potent combination of Belief ReWiring and Eating Psychology Coaching. She received customized worksheets, tailored homework tasks, and weekly accountability check-ins that made her question and rewrite her beliefs surrounding self-worth and happiness.

The Transformation:

Four months later, Emily has undergone a dramatic transformation. She has developed a balanced, normal and healthy relationship with food and has learned to find joy and fulfillment in various other aspects of her life, such as her career, relationships, and hobbies. No longer tying her self-worth to the number on the scale, Emily has found an inner peace that has eluded her for years. She has not only altered her relationship with food but also redefined what happiness and success mean to her.

Key Takeaways:

  • Emily’s journey helped her disentangle her self-worth from her physical appearance.
  • She learned to seek joy and fulfillment in multiple areas of life, not just through the lens of weight loss.
  • Emily now navigates her life with a balanced perspective, appreciating herself as a whole person, not just a number on the scale.


What exactly is Belief ReWiring? How does it work?

Belief ReWiring is an innovative approach that targets your subconscious mind to root out and replace self-limiting beliefs and behaviors. Unlike traditional methods that focus on symptom management, Belief ReWiring digs deep, laying the groundwork for transformative psychological shifts. This is often complemented by eating psychology coaching for a holistic treatment approach. You’ll receive customised worksheets and tasks to help reinforce new, empowering beliefs.


Who is this program for? Is it right for me?

This program is designed for anyone who’s stuck in a disordered relationship with food and is ready to break free. Whether you’re tired of yo-yo dieting, emotional eating, or feeling constantly obsessed with food, “Beyond The Plate” is for you.

It’s particularly ideal if you’ve tried all the diets and quick fixes and are now ready for a genuine, deep-rooted change. To know if this program is truly a good fit, check out our “Beyond The Plate Suitability” section on this page.


Do I need to have any prior experience with therapy or coaching?

Not at all! Whether you’re a complete newcomer or have dabbled in therapy or coaching before, the program is designed to meet you where you are. The “Relationship To Food Assessment” conducted at the beginning will give us a detailed understanding of your unique challenges, allowing us to tailor the program to your specific needs.


How quickly can I expect to see results?

Results vary from person to person, given the individual nature of the program. However, you can generally expect to start seeing shifts in your mindset and behavior within the first few weeks. Sustainable change takes time and commitment, but past participants have reported transformative outcomes in as little as 4 months.


Is everything done online? What platforms do you use for coaching sessions?

Yes, the program is entirely online, offering you the flexibility to participate from anywhere. Our 1:1 sessions are done over Zoom which is secure and confidential.


How does the personalised self-hypnosis MP3 work?

Your personalised self-hypnosis MP3 is crafted to reinforce the work done during our sessions and accelerate your subconscious reprogramming. It’s an audio file you can listen to at your convenience, ideally when you’re relaxed and free from distractions. The MP3 will contain affirmations and guided visualizations specific to your goals and challenges around food, making it an incredibly powerful tool in your transformation toolkit.


What kind of support can I expect between sessions?

In addition to your 1:1 coaching sessions, you have unlimited voice coaching with me (Monday – Friday) via an app I use with my private clients. Plus, you’ll have weekly accountability check-ins to help you stay on track. Customised worksheets, as well as personalised homework and tasks, will also be provided to further support your transformation.


How is this program different from other binge eating programs or therapies?

ReWire Your Weight Private Coaching combines the power of Belief ReWiring with eating psychology coaching for a unique, holistic approach. Instead of just treating symptoms, we dig deep into the root causes to bring about real, lasting change. This program also offers practical tools and ongoing support like personalised self-hypnosis MP3s, a welcome gift, a signed copy of my book, and even a special “Relationship To Food Assessment” at the beginning. No one-size-fits-all solutions here!


What if I can’t make it to one of the scheduled sessions?

Life happens! If you can’t make a session, just let me know at least 24 hours in advance, and we’ll reschedule. I’m committed to your transformation and will do my best to accommodate changes.


Is there a payment plan available?

Yes, we do offer a 4 month payment plan to make the program more accessible. There is also a finance option through our partners at Klarna. Details can be discussed during your initial consultation.


Is my investment refundable if I decide the program is not for me?

The nature of this program requires a full commitment to see lasting change. Therefore, refunds aren’t offered.


How do I apply? What’s the application process like?

To apply, simply click on any of the “Apply Here” buttons on this page. You’ll be taken to an application form. After filling it out, you’ll be contacted to offer you a place on the program or for a further conversation to make sure this program is the right fit for you.


Can I speak to past participants or read more testimonials?

Absolutely! We have a section on this page dedicated to testimonials and detailed case studies of past participants. If you’d like to speak to someone directly, that can be arranged.


How confidential is this program?

Your privacy and confidentiality are paramount. All sessions are conducted on secure, confidential platforms, and any information shared is kept strictly between you and me.


What happens after the 4 months? Is there any follow-up support?

The program is designed for sustainable change, but support doesn’t have to end when the 4 months are up. We offer follow-up sessions and continued access to resources to help you maintain your progress.

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